It's Here
The 2024 Resale Report
Our annual data-backed deep dive shows how TikTok, TV, and even shoppers like you are shaping the luxury resale market today.
Shopping & Selling Smarter
During an era of economic uncertainty and lightning-speed trends, our data shows shoppers are willing to spend more on high-quality investments with guaranteed ROIs and staying power.
Luxury’s Top Ten
Most Searched Brands of 2024
1.Louis Vuitton 2. Chanel 3. Prada 4. Gucci
5. Loewe 6. Miu Miu 7. Celine
8. Bottega Veneta
9. Dior 10. The Row
The Generation Most Likely to...
boomers
Have an Unassuming It Bag
Are you there, Margaux? They had the biggest uptick in searches for The Row bags this year (51%).
Millennials
Not Wear an Apple Watch
Their searches for Panthère watches were up 28% this year.
Gen Z
Wear Ballet Flats to the Club
Zoomers searched for Chanel shoes more than anything else this year.
beyond the birkin
So, What’s a Good Investment?
The 2024 Bling Boom
Fine jewelry saw the highest growth of any category this year. Despite enduring economic factors—like inflation and metal price hikes—our data shows shoppers are both buying and spending more on higher-value pieces: Sales and customers increased 22% and 17%, respectively, for jewelry priced $5,000 and above in 2024.
There’s a New Horse Girl In Town
And she’s decked out in a fringe leather jacket, listening to Cowboy Carter, and desperately searching for the perfect pair of Chloé culottes.
